What started as a way to simplify the process of making great apparel turned into something bigger. Enter Day Rate Goods, a Chicago-based creative utility company built to bring ideas to life through clothing. From full-scale collections to one-off runs, we handle the whole thing: creative development, design, production, and shipping.

We’re a collective of local designers, directors, producers, and fabricators with a deep bench and a straightforward, no-bullshit approach. Alongside our custom client work, we’re also home to original labels like Highball Boys, Ban Classic Rock, and Speeding in Action. We offer exclusive drops and access to some of Chicago’s dopest streetwear minds.