It usually hits somewhere like CVS—Pour Some Sugar on Me blaring while you’re just trying to buy toothpaste. That’s where Ban Classic Rock was born: in the quiet frustration of hearing the same songs on repeat in places that never asked your permission.

Chicago-rooted and sarcasm-fed, BCR is streetwear for the tired-eared and slightly unhinged. The ones who’ve had enough of Sweet Home Alabama and aren’t afraid to wear that energy out loud. Neon hats. Soft protest. Conversations guaranteed.